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To prepare the young
men and women of Franklin Pierce University
for the
responsibilities of inspired leadership and service in the
vibrant public discourse that is essential to our nation’s
democracy, the Marlin Fitzwater Center for Communication offers
them unparalleled opportunities to develop their intellect and
character.
As students search to make a place for themselves first at
Franklin Pierce, and then outside its halls in the world beyond,
a distinguished faculty draws on its extensive professional
experiences and academic credentials to challenge them to work
hard, reach high and reach out. The students’ perspectives are
broadened in the liberal arts, and their critical thinking
skills are nurtured, their minds tuned into meaningful public
debate at every level, from the town hall to the White House.
The Center for Applied Public Opinion Research calls the Marlin
Fitzwater Center for Communication home, and in a state with a
penchant for presidential politics, its accurate polls are
reported internationally.
A 12,000 square foot comprehensive, state-of-the-art
communications facility allows the students to master their
craft, preparing them to enter a broad range of the toughest
communications job markets.
Home of the Department of Mass Communication, the Marlin
Fitzwater Center for Communication features a radio broadcasting
studio (WFPC-LP), a television station (FPC-TV), The Pierce
Arrow (the campus newspaper), audio production facilities, an
online journalism lab, writing and lecture rooms, and non-linear
editing suites.
The Marlin Fitzwater Center for Communication is dedicated to
stimulating meaningful deliberation and debate. Our “Tuesday
Briefing” series brings nationally prominent media, political
and business leaders to campus. Our national advisory board
offers our students invaluable networking opportunities. And our
summer professional development programming will serve media
professionals and academics seeking intensive training in
communications and public discourse.
The Presidency and the Press
In addition to supporting the hallmark goal of Franklin Pierce
College—to prepare its students to function well as citizens and
leaders of a democratic society—the Marlin Fitzwater Center for
Communication serves as a center for the study of the
relationship between the presidency and the press. The nation’s
media, political and business leadership has generously
supported the Center and its vision, honoring the Kansas
journalist who drove to Washington, D.C., in 1965 with dreams of
a media career and instead realized his calling at the side of
two presidents. Marlin Fitzwater is, as President George H.W.
Bush said, “a great American, who served his nation with honor.”
It is the passionate hope of the Center’s supporters that its
students will find, as did Marlin Fitzwater, their voice in the
public discourse.”
Marlin Fitzwater
In the historical context of our nation’s public communication, Marlin
Fitzwater stands alone. This Kansas native spent a decade in the front
row of history, as press secretary to Presidents Reagan and Bush. From
l983 to l992, his voice reassured the world in times of turmoil and
change. Today he is an author and lecturer whose presidential anecdotes,
political analysis, and television commentary have received worldwide
attention.
As the only press secretary in history to
be appointed by two Presidents, Fitzwater became known to millions of
Americans as the voice of the 26-nation coalition in the Persian Gulf
War. Often wearing a wide brim hat and an open smile, Fitzwater stood
next to two Presidents during cold war summits, economic downturns, and
eight military conflicts. He gave over 850 press briefings in six years,
winning praise from the news media and the public for his honesty and
good humor.
He was named an Outstanding Civil Servant
in government in l980; received the nation’s second highest civilian
award, the Presidential Citizens Medal, from President Bush in l992;
served on the Board of the Woodrow Wilson School for International
Scholars, and has received numerous other awards and honorary doctorate
degrees.
He has been a member of the Franklin Pierce University
Board of Trustees since 1999, and he additionally serves
as a Member of the Advisory Board of the Marlin Fitzwater Center for
Communication.

“Just as the press has been a vital part of this successful experiment
in self-governance, now 226 years young, so too is
the free press one of
the foundational pillars on which the students who pass through these
halls over here will build a new American century of hope, opportunity,
and freedom for generations to come. As we chart our course forward, it
is my hope and belief that the Marlin Fitzwater Center for Communication
will foster substantive debates and in so doing, offer a positive
contribution to those entrusted to oversee our nation’s media. To all
future students here at this Fitzwater Center, I would simply say that
you can hardly do better than study the quiet, selfless example set by
your namesake, this son of Abilene, Kansas. And then seek to emulate his
genuine decency in your own lives.”
George Herbert Walker Bush
41st President of the United States


“The Marlin Fitzwater Center is going to be a place where students can
learn the principles of integrity, of public policy, of doing things
right when it comes to communicating information from our government, or
officials of any other bureaucracy, to the public.”
Sam Donaldson
ABC news anchor and commentator, legendary member of the Washington
Press Corps

“If we can teach one thing here at this Center, I hope it will be that
communication in this age of 24/7 news cycles and
all-crisis-all-the-time broadcasts, and technology that amazes us with
its capacity and reach, that communication is still in the end about
human beings conversing with each other. When it comes to political
communication, we need to be more civil and more decent in the way we
converse.”
Mike McCurry
Press Secretary to President Bill Clinton from January 1995 to October
1998

Contact information:
For more information about the Marlin Fitzwater Center for
Communication, please contact:
Kristen D. Nevious, Ph.D.,
neviousk@franklinpierce.edu
Director, Marlin Fitzwater Center for Communication
(603) 899-1039

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