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The Marketing Program

As one of the more popular programs in the Business Division, the Marketing Program continues to grow, with approximately 45 majors. The field of marketing has many career possibilities (see below) and offers competitive salaries. According to the Bureau of Labor Statistics, “employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2016. Median annual earnings in May 2006 were $73,060 for advertising and promotions managers, $98,720 for marketing managers, $91,560 for sales managers, and $82,180 for public relations managers. Median annual earnings of wage and salary advertising and promotions managers in May 2006 in the advertising and related services industry were $97,540."

The overall goal for students enrolled in the Marketing Program is to acquire the knowledge/skills necessary to effectively develop, price, promote, and distribute, earth-friendly, world-class quality products/services that satisfy the needs/wants of consumers and organizations. With this backdrop of marketing in mind, the program objectives for students majoring in marketing include the following:
  1. To understand the processes of scanning and analysis of the external environment
  2. To understand how to develop, price, distribute, and promote quality products/services
  3. To understand consumer and organizational buying behavior
  4. To develop marketing research skills
  5. To develop skills and knowledge associated with marketing in an electronic commerce environment
  6. To be cognizant of sustainable marketing practices that ensure a healthy planet
  7. To apply marketing principles (goals 1-6) in a real-world setting


Marketing Students Hard at Work

As a stepping-stone to careers in marketing, The Franklin Pierce University
Marketing Program facilitates a strong internship program that is connected to many organizations throughout New England. Check out: Community for Business Internships.


Keith Brouillard, New England Patriots, Foxboro, MA.
Caitlin Silva, NBC-WHDH, Arlington, MA

Matt Naffah, Arnold Worldwide Advertising, Boston, MA
Brooke Lafave, Carol Hess Mediation and Arbitration Services, Concord, NH

Marketing majors and other business majors have the opportunity to participate in the internationally recognized Students in Free Enterprise as well as Small Business Advisory Groups. Both of these opportunities allow students to assume the role of a consulting group that assesses, researches, and provides recommendations to organizations throughout New Hampshire. The Small Business Advisory Group works in conjunction with the Small Business Development Centers Network of New Hampshire.

Useful Marketing-Related Links:

Useful eCommerce-Related Links:

Career Opportunity Sampling:

  • Account Executive
  • Advertising Researcher
  • Brand Manager
  • Buyer
  • Consumer Sales
  • Copywriter
  • Distribution Specialist
  • Industrial Sales
  • Market Analyst
  • Marketing Researcher
  • Media Buyer
  • Media Planner
  • Media Sales
  • National Account Manager
  • Product Category Manager
  • Product Manager
  • Public Relations
  • Sales Manager
  • Sales Promotion Manager
  • Sales Trainer
  • Store Manager
  • Nonprofits:
    • Director of Development
    • Event Coordinator
    • Marketing Director
    • Publication Specialist

Graduate Schools
Franklin Pierce Graduate Programs

If you have any questions concerning the program, you can email Dr. Jason Little at littlejc@franklinpierce.edu
 Telephone: 603-899-4168

Dr. Little (biography link) serves as a Marketing faculty member and coordinator of the program.  

More information:
 FP College Catalog

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